#TheReal10

Screen Shot 2016-06-26 at 9.09.44 AMhttps://www.youtube.com/watch?v=LWEsOE4qniw

Created for the American Association of University Women in partnership with L.A.-based agency WongDoody, the campaign flipped the idea of a woman being featured on the U.S. $10 bill (a move announced by the Treasury Agency) into a more sobering reflection on the pay gap. The shops created a social tool that let users place their own photo within the tenner, along with showing how women of various ethnicities make less than men.

Similar Posts
Cheese Rolling Festival Poster
Fatal Lights Awareness Program Field Guide
Live With Art It’s Good For You Poster
1953 Eaton’s Coffee Advertisement
Air Canada Rolling Out Red Carpet Ad
The Cheaper Show No. 9 Poster
40 Days + 40 Nights Poster