#TheReal10

Screen Shot 2016-06-26 at 9.09.44 AMhttps://www.youtube.com/watch?v=LWEsOE4qniw

Created for the American Association of University Women in partnership with L.A.-based agency WongDoody, the campaign flipped the idea of a woman being featured on the U.S. $10 bill (a move announced by the Treasury Agency) into a more sobering reflection on the pay gap. The shops created a social tool that let users place their own photo within the tenner, along with showing how women of various ethnicities make less than men.

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