Screen Shot 2016-06-26 at 9.09.44 AMhttps://www.youtube.com/watch?v=LWEsOE4qniw

Created for the American Association of University Women in partnership with L.A.-based agency WongDoody, the campaign flipped the idea of a woman being featured on the U.S. $10 bill (a move announced by the Treasury Agency) into a more sobering reflection on the pay gap. The shops created a social tool that let users place their own photo within the tenner, along with showing how women of various ethnicities make less than men.

Similar Posts
The Becel Heart Health Makeover Web Spot
Hotel Grosvenor Coaster
Challenger Active Watch Service
Making Driving Beautiful TV Ad
There’s Family Fun in Ontario Ad
“Habitat is a concrete example” Print Ad
Banff Springs Hotel Luggage Tag