street poster campaign was launched in April of 2009 by Trillium Gift of Life Network (TGLN) to promote awareness of organ and tissue donation. TGLN is a not-for-profit agency of the Ontario government focused on organ and tissue donation and making improvements to the system in order to save more lives. TGLN subsequently launched a tour of Ontario College and University campuses to target youth awareness of the issue in September. They worked with a youth panel for the 6 months leading up to the tour to ensure their campaign was properly communicated to the targeted audience.

Though I am no longer considered of the youth demographic, the Church Street strip around Ryerson was on my walking route home from work, and these street posters made me stop and pause. Though a bit rough around the edges, a closer look revealed a very well thought out plea and campaign. Further, I applaud the appeal to eco-minded pop culture in that organ and tissue donation is the ultimate form of recycling. I am not sure who is responsible for the design of these specific posters (can anyone fill in the blank?) but this seems to me to be a very smart project. Well done TGLN, you really did your homework!

Go to to check out the website, get informed on some myths and truths of organ and tissue donation, and to register to become a donor yourself.


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