Petro-Canada Olympic Glassware Ad

The Petro-Canada glassware campaign exemplifies Calgary’s populist approach to the Olympics. In the lead up to the 1988 Games, Petro-Canada launched an extensive campaign, selling a line of souvenir glassware in support of Canada’s Olympic athletes. The project was a massive sensation, selling more than 50 million glasses – almost double the Canadian population in 1988. Despite this success, the design itself was rather humble. Perhaps this contributed to the accessibility of the campaign, but in the decades that followed the Games, the glasses have become ubiquitous dust collectors. Petro-Canada had significantly lower expectations for the 2010 glass campaign, but this recent television commercial perfectly captures the phenomenon.

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