Make Poverty History TV Spot

Canada’s contribution to this global campaign to empower the fight against poverty and excite people to do something good. Great idea, created considerable buzz, but a few years in and this campaign seems to have struggled with momentum (I have not seen any of the celebrities wearing their white bands). Do people still feel that advertising and humanist values cannot coexist? What happens in a world when everything, even social troubles and world issues, need to be advertised and marketed?

Here’s the original…

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