humanracebook.com

humanfacebook.gif

There’s no doubt that universities and colleges are under increasing pressure to up their enrollment and increase their bottom lines. In an increasingly competitive market, more and more institutions are turning to unique and innovative brand strategies to reach a broader audience.

Centennial College, one of Ontario’s first community colleges, is no different. Their latest campaign, ‘humanracebook.com‘, wraps itself in two hot button issues: social responsibility and social networking. Using dramatically powerful images and facebook-like motion graphics, the campaign positions Centennial as a boundary- and barrier-free multicultural institution for the modern world.

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