Gap Sprize Launch

The Gap launched a new loyalty program Sprize at their Robson Store by flipping their sign, a hot dog cart and cars outside the store, clothes racks fixed to the ceiling and window displays, all obviously suggestive of the program’s “Shopping turned on its head” tag line.

Sprize, which Gap claims is a retail first, allows shoppers to buy at full price and receive automatic credits should it go on sale any time in the following 45 days. The Gap wants to encourage customers to buy at full price rather than waiting for sales, and to then use their savings to purchase more in-store items.

The pilot project is running at the 10 Greater Vancouver stores only, but if successful, will launch globally.

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