Earth Day Bus Cape


Photography Vicky Lam

Created to spark awareness for the Earth Day Hometown Hero program, which rewards environmental achievements with a $10,000 grand prize, capes were placed on the backs of bus seats. The deadline is April 22 so there is still time to nominate yourself, a friend, neighbour or organization you think is worthy. A great example of localized, grassroots marketing for a big cause.

 

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