Canadian Anthem Ad

Canada, as a brand, is definitely picking up momentum. Canadian companies are reaching into the catalog of symbols and patterns that make up the nation and using them to build additional, and potent subconscious narrative into the products that they make. This added detailing gives the viewer/or user a better chance to decode the product, and to understand where it is coming from. When you travel the globe, what is the one questions you ask someone immediately, undoubtedly it will be where are you from? This questions also applies to the things we are interested in buying. It is a wise investment to preload these objects with as much meaning as possible.

Canadian brands are finally getting savvy.


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