Be A Man Street Campaign (Part 1)

 

This post is in memory of the 14 young women who lost their lives on December 6, 1989, victims of a horrendous act of violence.

This campaign is getting some heat but in spite of the mixed response it is certainly provoking discussion. be-a-man.ca redirects to whiteribbon.ca, “the world’s largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity”. I’m not 100% sold on their effectiveness but I do like the thinking behind them – to provoke a reaction, even anger and promote discussion (read more here) These are also apparently just the first half of a campaign and the new posters that will replace these ones will reflect a “new code of manhood”.

What I do like about these, is that if noticed, I imagine they’ll be a conversation starter and I think the angry reaction to them reflects a more public rejection of these attitudes, which shows some societal evolution in this regard. They are supposed to fire up anger, spurn discussion and then leave us open for the reveal (probably within days from now if not today) when the new code will go up on the hoarding.

Big credit to the White Ribbon campaign – men who are working with big agencies like Y&R to get their message out. They’re putting some effort, thinking, design and promotion into it. It’s been less than a generation since domestic/male violence against women was a private matter and look how far we/they have come!

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