Audi Mini Test-Drive

Audi_QuattroExperience_Canada_01

Audi_QuattroExperience_Participants_Canada_03 Audi Has Held Innovative iPad-Controlled Mini Test-Drive

Brands want events that give customers unique experiences, experiences that they hope we will share with our friends. To set this conversation up, Audi Canada and Zulu Alpha Kilo built an 1:32 scale interactive installation that let folks drive an Audi slot car controlled by an iPad app with and integrated live in-car camera. Your video test drive (including speed, etc) could then be shared on Facebook, Twitter and Youtube. A unique event that tickled the child in all of us.

 

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