Alberta Hockey Print Ad

This seems like such a brave ad concept. Nothing but a photo, loaded with the emotions of hockey, youth, friends, winter, and much more. Amazingly bare, no copy, no logos, no graphic, no brand, filled a trust in the viewer who is given the chance to create their own story, free of shrill. Can you imagine a magazine, newspaper, website, that is filled with nothing but ads like this? Seems like a nice idea.


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