Air Canada “More at your fingertips” TV Ads

This moving spot (Two versions were produced) focuses our attention on the new entertainment and luxury options available to Air Canada business class and frequent flyers. The images of people freed from stress, with the mental room to be creative, busy brushing painted airplane shapes and bed curves feels real and attractive. The background music (El Vuelo by Hughes de Courson) is the real star of this piece, carrying the images to a stirring place of dreams. The lyrics are indigenous, maybe Inuit, which gives the spots a local but highly exotic and reachable emotional value. Beautifully executed and remarkable moving…advertising of this quality is rare, enjoy it.


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