12th annual Piknic Electronik Campaign

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A summer themed design from Écorce for the 12th annual Piknic Electronik. “Graphics of hot dogs, watermelons and pineapples march across the creative, meant to mimic the pulsing rhythm of the electronic music featured at the festival. The copy on the posters, website background, newsletters and mobile app further plays on the summer fruit theme by using food-related words, such as “Dimanches punchés,” (“Punch Up Your Sundays”).”

Via the awesome Applied Arts

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