“We have lost sight of what design thinking actually is”

Design thinking courses give the whole concept a bad name. But when rigorously applied, real design thinking can solve problems, say Charlotte and Peter Fiell, authors of new book 100 Ideas that Changed Design.

The world has woken up to the power of design as a transformational tool, for not only commercial advantage but for social change, too. This is the reason why, in recent years, there has been a proliferation of various “design thinking” courses, which provide a simple step-by-step distillation of the techniques and practices used by designers to problem solve.

This type of design thinking, which is intended to promote more creative innovation among non-designers, is based on the different stages of the design process these programmes generally distinguish as: empathise, define, ‘ideate’, prototype, test and evaluate. And it seems to involve a lot of Post-It Notes being stuck on walls.

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