In the era of countless interfaces, landings of products and services, there exists another web design. This quirky term refers to projects that stand out in their design and content from the usual, standardized sites.

I claim that the other web is the principal source for future development of web design.

Here are a few thoughts about conventional website design—in order to better understand how it differs from other web design. Thanks to widely accepted standards and the uniformity in web design development, some well-established patterns have been adopted by web designers across the worlds. These have stood the test of time—as well as the test of trillions of hits.

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