The wildly successful TV show is about about more than advertising of course, but the show’s identity and feel were directly linked to the dominance of the International Style, particularly in advertising. They’ve cleverly played off real ad campaigns from the 1960s and tapped into the ethos of an era. How, though, do these fictional campaigns compare to the real thing? There’s no better way to answer that question than to hold them up against their real-life counterparts. Here, a collection of real ads that promoted Montreal and Canada’s Expo 67. That global aesthetic that fueled creative decisions in Canada starting around the time. What did the Canadian Modern style look like – and what do you think – does is appear simular to global styles o r is it unique.





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