‘They put youth on a pedestal and show older people the door’

If you’re over the age of 40 and still working at an advertising agency, you might want to start planning your next career move now. Ageism is rife in the communications business, and ever younger employees are feeling its effect, warn industry insiders and former employees.

“They actually are pushing people out of the industry at 45,” said Eric McPherson, who is 44.

He spent his career working in automotive advertising and was laid off in November.

“I started to look around, and I’m like, ‘Wait, hold on, there’s no one in my age group. Where’s everybody going?'”

McPherson is among a growing number of young professionals who have been aged out of an industry that’s thirsty for fresh ideas and younger talent willing to work for less.

“People are looking at my resumé, and they’re like, ‘Oh, he’s got lots of experience.’ And they’re also just not willing to pay what the experience is worth; they’re looking to pay half,” said McPherson about his struggle to find a full-time job.

Read more at the CBC.

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