As designers, we have a responsibility to the planet.
As designers, we have to pay the bills.

How can we deliver for our clients without having to print their logos on lanyards? It’s a challenge many designers and agencies face. We grapple with how to create meaningful, useful things to amplify our clients’ presence in the places they need to be. This isn’t limited to ethical swag. It means reckoning with whether our clients need swag in the first place, which can be more challenging than trying to solve a ‘Your Logo Here’ Rubik’s cube. But it can also be a fantastic creative challenge, as we find new ways to tell a company’s story. How to start the process? We have some ideas.

Read more at Pilot PMR

More Features

Designer’s response to the Trumpocalypse

FEATURES / May 2 2017 / Spark Poster

Does a national food branding strategy make sense for Canada?

FEATURES / July 17 2017 / DAINA LAWRENCE

History of a Blanket

FEATURES / January 22 2018 / Luke Spencer