The other week, “community of designers” Dribbble was bought by some agency. If you don’t know what Dribbble is, it’s a sort of work in progress design “show and tell” network where you can post things you’re working on for comment by other design professionals. Naturally, this mostly turns into sycophantic back scratching and platitudes, where designers compete to out-compliment each other in their own digital hug boxes devoid of real criticism. I find it insipid – if that wasn’t already obvious – but a number of my colleagues and friends seem to enjoy using it and it can be a handy way of finding local design talent.

Thanks to this lack of real criticism and our pathological need for attention, many designers have dedicated hours of their time working on projects exclusively to show off on Dribbble. These projects typically take the form of brief animations or redesigns of widely used applications and websites, the latter being by far the most popular. For example, a search for “apple redesign” yields a significant number of results, meaning well over 100 people have decided to knock together their own versions of Apple’s mobile UI, app icons, flagship applications and websites, with some accumulating as many as 250,000 views.

Read more at The Disrupt

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