One can create an amazing logo, but so much of a visual identity’s success is wrapped up in external factors, particularly the fate of the company itself. With no guarantees that one “big break” will lead to another, the designers behind the Apple, Google, and Pinterest logos realized they must develop their own barometers for success.

“For the longest time, I didn’t talk about it that much. I believed that people thought the person who designed the Apple logo must have a huge design studio and be really rich,” he says. “I was neither of those things.”

Read more at 99U.

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