Explore the Canadian creative economy.
Discover the makers/companies behind Brand Canada.
An early conceptual hit of the green movement, this small device was designed to help people understand how they use the objects around them. Easily stuck to a product, this small pill shaped monitor records and displays (similar to a pedometer) how many times a product has been used. The hope is to increase the bond between the user and the object, while providing a comment on the product life span and durability of the things we use. Consumers will question whether they need to replace one item with a newer version, or whether they really need that item at all.